China’s Travel Renaissance

Why it Seems Like Everyone’s Talking about China

As a travel planner, I've recently noticed a surge in interest for China among new inquiries. This growing fascination spans a diverse range of travelers, from parents eager to immerse their children in Chinese history, culture and language, to multi-generational families seeking to explore their ancestral hometowns, and couples desiring luxury experiences. China has evolved beyond its iconic Great Wall to become a destination teeming with new and exciting attractions.

This shift in perception has been fueled by several factors that have made China more accessible than ever before:

• Expanded visa-free policies
• Increased flight connectivity, especially in direct flight routes from Singapore (where I am from and based) to various Chinese cities
• Digital platforms like Rednote, Tiktok, Instagram and Youtube featuring China content, inspiring more people to consider China as a travel destination
• Lastly, trip.com, an all-in-one tool that has made it easy for travellers to plan, book and navigate China's vast landscape of attractions and accommodations in multiple languages

I'm thrilled to see this shift in perception towards China, as I feel it has long been misunderstood. My last few trips there have shown me how its people are helpful, curious and tolerant (a trait I find increasingly rare here in Singapore), and the food is among the best I've ever had. If you're keen to understand the depth and richness of Chinese cuisine beyond the takeaway menu, I can't recommend the YouTube channel saintcavish enough. They do an incredible job of showcasing not just the dishes, but the chefs, the traditions, and the cultural stories that make Chinese food so utterly captivating. If you prefer a more hands-on approach to exploring China's culinary wonders, consider booking a food tour that ventures into the heart of local neighbourhoods. Lost Plate Food Tours offers an exceptional experience into the vibrant food scene, whisking you through the city via tuk-tuk to sample authentic dishes at family-run restaurants. I’ve personally done their Chengdu tour twice, and both experiences were nothing short of incredible. The first time was during a solo trip before COVID, where I bonded with fellow food enthusiasts over plates of regional specialties. We even met up for hotpot the following day, extending the gastronomic adventure. Fast forward to December 2024, and I found myself back on the tour, this time as a group of five. Despite the years in between, there was still the same sense of discovery that captivated me the first time around, and I would love to try their tours in other cities.

Beyond the Wall

Now that you’ve set your sights on China, the next question on your mind is likely, “Where do I even begin?” With so much to explore, the best way to narrow it down is to focus on what excites you most.

If it’s your first time visiting China and you’re looking for a little bit of everything, Yunnan is an excellent choice. This vibrant province is a melting pot of culture, home to over 25 ethnic minority groups, each with their own unique traditions, festivals, and cuisines. As you trace the historic Tea Horse Road, you’ll be treated to breathtaking scenery—from terraced rice fields and snow-capped mountains to serene ancient towns. Yunnan’s year-round pleasant climate makes it a joy to explore no matter the season, and its well-developed tourism infrastructure ensures a comfortable stay, with a wide range of international hotels and charming boutique accommodations.

But Yunnan isn’t just about stunning landscapes and rich culture—it’s also a paradise for food lovers. Did you know this region is famous for its ham, cheese, and mushrooms, as well as coffee, tea and more recently, wine? Blondieinchina has an interesting three-part series on Youtube that features this.

For history enthusiasts, the obvious choice would be the nation's capital - Beijing. However, you may also consider pairing it with a trip to Datong, home to the awe-inspiring Yungang Grottoes and the Hanging Temple, which have even inspired the mythical world of Black Myth: Wukong. Or, venture to Gubei Water Town, a picturesque ancient-style village where you can visit the Simatai section of the Great Wall, beautifully illuminated at night for a truly magical experience. Then there's Xi'an, home to the famous Terracotta Warriors and the starting point of the Silk Road. And we have only barely scratched the surface.

While China's rapid advancement has brought many positive changes, there are some downsides that have become increasingly apparent, especially in popular tourist destinations. Here are a few observations from my recent trip to Chengdu and Western Sichuan:

The Echo Chamber of Ancient Towns
Many "ancient towns" and "old streets" have fallen victim to excessive commercialisation, becoming "copy and paste" versions of each other. Instead of preserving authentic local culture, these areas often feature modern shops with repetitive offerings, mass-produced souvenirs and homogeneous street food and restaurants.

Scenic Areas: A Double-Edged Sword
The concept of "Scenic Areas" in China presents a compelling duality. It undeniably enhances accessibility, making natural wonders attainable for diverse visitors, including those with mobility limitations. The efficiency of cable cars and shuttle buses also optimises travel time. But there's a flip side. The very infrastructure that makes these places accessible can also diminish the sense of adventure. With increased accessibility comes crowds, and with crowds, comes control. Fixed routes, designated viewpoints – it's a trade-off.

Exploring on Your Own Terms

While fleeting trends and digital distractions may dominate the travel landscape, China continues to be a treasure trove of extraordinary experiences waiting to be uncovered. For those who feel a little overwhelmed and are looking to share experiences with like-minded adventurers, small group tours offer an excellent option with their curated journeys. For a more private experience, you may choose to engage a local driverguide who can help you navigate logistics, as well as offer nuanced insights into local customs.

From Beijing's vibrant hutongs to Shanghai's avant-garde art scene, and the tranquil water towns of the South, each locale unveils a distinct facet of China's intricate cultural mosaic and breakneck modernisation. By approaching your journey with curiosity and respect, as with many places, you'll find that China generously rewards those who seek out authentic encounters and embrace the unexpected.